What is Sales & Marketing?

Keeping the audience well-informed about a business and its services is of utmost importance for any organisation. For any company, its main objective is to market and sell its services or products profitably. Since every business focuses on activities like creating marketing strategy, conducting market research, pricing, promotion, advertising, public relations, product development etc., a career is Sales and Marketing is a lucrative option.

Pursuing a course in Marketing and Sales opens a number of career pathways. Along with offering a handsome salary, a career in Sales and Marketing gives the students the opportunity to take up an interesting job that involves handling important roles for an organisation.

The type of jobs offered after completion of a course in Sales and Marketing primarily focuses on strategising the action plan and delivering the best results possible. Candidates can choose to pursue Sales and Marketing course at Graduate, Post-Graduate, Diploma and Certificate level.

A course in Sales and Marketing helps one gain knowledge about consumer behavior and How’s and Why’s of the market. The curriculum Sales and Marketing is created in such a way that students understand the complete concept of Marketing – this enables them to make quick and effective decisions while managing real-time business activities in the future.

Explore a bright future with Marketing

Required Skillset for Sales and Marketing
To be able to build up a career in Sales and Marketing an individual needs to be socially adept and personable. Also, the candidate should have in-depth knowledge of the market so that you can make yourself stand out in the industry. Mentioned below are some core skillsets required for a career in Sales and Marketing:

Skillset for Sales and Marketing candidates
Socially Adept



Excellent Communication Skills


Public Speaking Skills

Analytical Ability


Negotiation Skills

Stress Management

Data Driven

Decision Making Skills

Planning and Organising

Ability to understand the buyer

Active Listening & Responsiveness

Service Orientation

Leadership Skills

Strategic Prospecting Skills

Time Management

Objection Handling Skills

Demo skills

Post-Sale Relationship Management

Sales and Marketing: Eligibility Criteria
To pursue a course in Sales and Marketing, candidates need to meet the basic eligibility criteria. Let us have a look at the minimum eligibility required at Bachelor’s, Master’s Degree and Diploma level.

Undergraduate Level: The candidate must have cleared 10+2 in any discipline from a recognised institution. Also, the candidate must have secured a minimum of 50% marks in the qualifying examination

Post Graduate Level: Candidates willing to pursue Sales and Marketing course at Master’s level need to have a Bachelor’s degree in any discipline from a recognised institute. Admissions to MBA in Sales and Marketing is generally granted on the basis of entrance tests, merit and interviews.

Diploma: Candidates must hold a Bachelor’s degree in relevant discipline from a recognised University. Also, candidates must have obtained a minimum of 50% marks in the qualifying exam

Certificate: To pursue a certificate course in Sales and Marketing, candidates must have cleared class XII or equivalent from a recognised board.

Course curriculum for Sales and Marketing
The core topics taught in Sales and Marketing are:

Sales and Marketing Course Curriculum
Management Concepts & Organizational Behaviour

Accounting for Managers

Business Environment & Law Research

Financial Management

Marketing Management

Operations Research and Management

Strategic Management

Consumer Behaviour

Marketing Research & Planning

Industrial Marketing

Logistics And Supply Chain Management

Retail Marketing

Rural Marketing Services

Marketing Advertising & Sales Promotion

Customer Relationship Management

Global Marketing Project

Principles and Practice of Management

Digital Marketing

Brand Management

Market Segmentation

Market Targeting

Market Positioning

The Nature and Culture of Markets

Basic Processes of Sales, Marketing, and Marketing Management

Study of Market Potentials

Analysis Techniques for Market Competition Study

Sales and Marketing – Basic Functions, Characteristics, and Roles in the Market

The Essentials of Sales and Marketing

Services Marketing

Marketing Communications

Sales Responsibilities and Preparation

Sales Management Organization and Control

Product Development

Placement & Pricing

Stock handling and inventory control

Visual Merchandising

Know your specialisation: MBA in Sales & Marketing

Sales and Marketing Job Profiles
Sales & Marketing Manager: A Sales & Marketing Manager is responsible for coordinating sales activities, planning and executing promotional campaigns, overusing the sales and Marketing budget of the company etc.

Advertising Manager: An advertising manager is responsible for estimating the advertising campaign’s budget and approving the material required for advertising. Also, the manager assesses the performance of the campaign

Market Research Analyst: A Market Research Analyst uses statistical software to analsyse the market data, creates reports and presents is to the management and clients

Project Manager: The core responsibility of aProject Manager is to ensure successful delivery of all projects within deadlines. A Project Manager needs to handle multiple projects at a time and communicate the requirements of the project with the team members.

Distribution Manager: Distribution Manager is responsible for order testing, warehouse operations, replacements of machines etc. Also, the Distribution Manager approves and reviews purchase orders

Area Sales Manager: An area Sales Manager develops creative idea that can help in the generation of sales. Also, creating strategies and setting targets for marketing are handled by an area Sales Manager
Popular Sales & Marketing Colleges in India
Following are the most popular Sales & Marketing Colleges in India. Learn more about these Sales & Marketing colleges (Courses, Reviews, Answers & more) by downloading the Brochure.
IIM Calcutta – Indian Institute of Management
Joka, Kolkata
Admission ’20PlacementCutoff

Sales & Marketing Courses
2 Courses

Total Fees
₹ 2.2 L – 2.3 L
Median Salary

Course Rating


XLRI Xavier School of Management
Admission ’20PlacementCutoff

Sales & Marketing Courses
3 Courses (300+ Seats)
Total Fees
₹ 12 L – 26 L
Median Salary
₹ 18.98 – 21 LPA
Course Rating

SPJIMR – S.P. Jain Institute of Management and Research
Andheri West, Mumbai
Admission ’20PlacementCutoff

Sales & Marketing Courses
4 Courses (240+ Seats)
+1 more
Total Fees
₹ 45 K – 18.65 L
Median Salary
₹ 22 LPA
Course Rating

Ranked 6th by Business Today | Avg Salary (2019): INR 22.90 LPA | 12 International Offers
IIM Lucknow – Indian Institute of Management
Admission ’20PlacementCutoff

Sales & Marketing Courses
1 Course
Total Fees
₹ 11.76 L
Median Salary
₹ 21 LPA
Course Rating

MDI Gurgaon – Management Development Institute
Admission ’20PlacementCutoff

Sales & Marketing Courses
3 Courses (480+ Seats)
Total Fees
₹ 9.73 L – 18.48 L
Median Salary
₹ 18 – 19.82 LPA
Course Rating

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