Model Paper Principles and Practice of Marketing

Q1.What is Modern Marketing Concept ? Discuss nature and Scope of Marketing.

Q2.Define Marketing Mix. Discuss various elements of Marketing Mix.

Q3.What is buyer behaviour ? What is the nature of Indian Consumers buying behaviour.

Q4.Define Brand. Explain in brief the various brand policies and strategies.

Q5.What is product Life Cycle? What are the stages in product life cycle of a product?

Q6.What do you mean by “channel of distribution ? Explain the various factors that influence channel selection.

Q7.Explain the concept of Inventory Control. Discuss the various methods.

Q8.Write a detail note on publicity and public relation as a marketing tool.

Q9.Define Advertisement. Explain various functions.

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